Why on earth would you even think about working with a medium-sized agency like Brown & Martin, Inc.?
It’s true that we don’t have some of the basic things that you may have come to expect from larger agencies: lengthy PowerPoint presentations, a unique “process” or special “philosophy,” planners who turn your marketing needs into sociology projects, layers of schmoozy middle management or marble toilets. So why do our clients work with us? It’s because we get their messages noticed. And they enjoy working with us.
Whether it’s B2B communications, trade articles, employee publications, website content, new product introductions or specialized software to help you better serve customers, B&M has a solid track record that is more than a quarter of century long.
So look around our website and see some of our work. Or better yet, contact us. We think you’ll like getting to know us … and we’re confident you’ll benefit from becoming partners with us.
An Introduction to the Brown & Martin Difference
1. B&M specializes in serving industrial/business-to-business companies.
While our firm has experience handling complete public relations and/or marketing programs for consumer-oriented companies such as Master Lock Co., the foundation of our company is industrial and business-to-business marketing communications.
Areas of industry specialty:
- Associations
- Carpet Cleaning Equipment (PTO, truckmounts, accessories)
- Commercial Printing
- Concrete and Masonry
- Distributors
- Manufacturing
- Power Tools and Hand Tools
- Environmental/Waste Management/Environmental Laboratory
- Financial Planners
- Home Improvement
- Insurance Companies and Agencies
- Plumbing
- Security
2. Your marketing/communication dollars go farther with B&M.
As a full-service, medium-sized agency located in Waukesha, WI., we often find ourselves competing against much larger agencies from major metropolitan areas. Our ability to win and keep both large and small accounts is a testament to our high productivity and low overhead.
B&M was among the first public relations/marketing communications firms in Wisconsin to exploit technology to improve our service and enhance our value to clients. Today we operate our own Information Technology Division. From developing Internet and Intranet sites and programs to run them, to using customized on-line press release distribution methods, our firm is still recognized as a leader in the use of technology as an important marketing communications tool.
3. We are “marketing driven.”
Because we're a full-service agency, you can count on B&M to evaluate many options rather than leaning toward one or two aspects of marketing, such as advertising or the development of collateral materials.
We are predisposed to developing communications tools that are based on an overall plan, and aimed at achieving specific results and eventual, bottom-line benefits. The plan helps to organize complementary activities directed at informing and educating sales reps, prospects, existing customers, employees and other targeted audiences. It also enables us to see specific milestones and provides a basis for evaluating performance.
4. B&M offers a wide range of technical capabilities, Internet capabilities and research experience.
Technology has become the “great equalizer” among marketing/public relations firms. In fact, medium-sized firms like B&M are often more willing and able to take advantage of new technology, at a faster pace, than larger companies. As a result of these technologies, we frequently find we are able to offer better, more efficient service than larger competitors.
B&M has already received national attention in trade publications for our ability to provide turnkey Internet and Intranet site services … from research and initial design through programming and operation … all under one roof, by internal marketing and computer professionals.
B&M is also experienced in providing basic market research services, including questionnaire development, survey distribution, data collection and evaluation of results.
5. You’ll Relate to Our People
B&M’s staff offers a wide range of experience in designing and implementing marketing communications programs for a variety of products and services. Combined with award-winning journalistic and creative marketing communications talent, this experience represents an asset that most companies do not maintain internally. It is a competitive edge that we offer our clients.
You’ll note that key public relations account people at B&M display an APR (accredited public relations) designation. This distinction is earned and held by less than 10% of the public relations professionals nationwide. It is the symbol of an experienced, educated and well-rounded professional. It is just one more example of B&M’s commitment to providing our clients with the highest quality resources available.
Because our firm is frequently involved in strategic planning and proprietary marketing decisions, all of our employees, including support staff, are required to sign non-disclosure contracts, which are on file. This enables clients to share with confidence vital but sensitive information that B&M may require to provide proper and effective public relations/marketing counseling.
