An Introduction the Brown & Martin Difference
 1. B&M specializes in serving industrial/business-to-business
companies.
While our firm handles complete public relations and/or
marketing programs for consumer-oriented companies such as Master Lock Co., the foundation of
our company is industrial and business-to-business marketing communications.
2. Your marketing/communication dollars go farther with B&M.
As
a full-service, medium-sized agency located in Waukesha, WI., we often
find ourselves competing against much larger agencies from major metropolitan
areas. Our ability to win and keep both large and small accounts is a
testament
to our high productivity and low overhead.
B&M was among the first
public relations/marketing communications firms in Wisconsin to exploit
technology to improve our service and enhance
our value
to clients. Today we operate our own Information Technology Division. From
developing Internet and Intranet sites and programs to run them, to using
customized on-line
press release distribution methods, our firm is still recognized as a leader
in the use of technology as an important marketing communications tool.
3. We are “marketing driven.”
Because we are a full-service agency,  you can count on B&M to
evaluate many options rather than leaning toward one or two aspects of
marketing,
such
as advertising or the development of collateral materials.
We are predisposed
to developing communications tools that are based on an overall plan, and
aimed at achieving specific results and eventual, bottom-line
benefits. The plan helps to organize complementary activities directed at
informing and educating sales reps, prospects, existing customers, employees
and other
targeted audiences. It also enables us to see specific milestones and provides
a basis for evaluating performance.
4. B&M offers a wide range of technical capabilities, Internet
capabilities and research experience.
Technology has become the “great equalizer” among marketing/public
relations firms. In fact, medium-sized firms like B&M are often more willing
and able to take advantage of new technology, at a faster pace, than larger companies.
As a result of these technologies, we frequently find we are able to offer better,
more efficient service than larger competitors.
B&M has already received national
attention in trade publications for our ability to provide turnkey Internet
and Intranet site services … from research
and initial design through programming and operation … all under one
roof, by internal marketing and computer professionals.
B&M is also experienced
in providing basic market research services, including questionnaire development,
survey distribution, data collection and evaluation
of results.
5. You’ll Relate to Our People
B&M’s staff offers a wide range of experience in designing and implementing
marketing communications programs for a variety of products and services. Combined
with award-winning journalistic and creative marketing communications talent,
this experience represents an asset that most companies do not maintain internally.
It is a competitive edge that we offer our clients.
You’ll note that key
account people at B&M display an APR (accredited
public relations) designation. This distinction is earned and held by less
than 10% of the public relations professionals nationwide. It is the symbol
of an experienced, educated and well-rounded professional. It is just one more
example of B&M’s commitment to providing our clients with the highest
quality resources available.
Because our firm is frequently involved in strategic
planning and proprietary marketing decisions, all of our employees, including
support staff, are required
to sign non-disclosure contracts, which are on file. This enables clients to
share with confidence vital but sensitive information that B&M may require
to provide proper and effective public relations/marketing counseling.
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