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6.29.2006
His hobby becomes lucrative career!
A few weeks ago a picture of my shop was
printed on the front page of
The Wall Street
Journal. And more recently a scene from my shop was
featured on the reverse side of the front page of
Brown & Martin’s
newsletter. It doesn’t get much better than that!
Dale Brown
has been a ventriloquist since the age of 12. His dummy, "Chip Martin",
is not only Dale’s ventriloquist partner but also Dale’s business
partner. The puppet is the "Martin" in "Brown & Martin".
Brown & Martin Inc.
is a public relations and marketing firm. Dale’s puppets are very
popular in the custom newsletters Brown & Martin creates for itself and
nine other companies. "Bob Board" (on the far right in the photo)
happened to be hanging around my shop getting some minor repairs when
the photographer for
The Wall Street
Journal stopped in and that’s how "Bob" ended up in the
picture for the WSJ.
If I made a list of the top ten people who played most important roles
in the success of Maher Studios, Dale Brown would be on that list. Not
only did he author several of Maher Studio’s best selling publications,
but his business advice and support was crucial. His friendship is
priceless. So I was excited when I learned a Wisconsin publication,
Small Business
Times, which has a circulation of about 45,000, is
currently recognizing B&M with a cover feature. What a great fun cover
photo of "Chip" and Dale (no pun intended). The article is about how,
after 22 years, their firm continues to work to keep some "fun" in what
can be a very stressful business. It is a delightful and informative
read. You can see the cover and read the article here:
http://www.biztimes.com/index.cfm?fuseaction=homepage.welcome
Dale told me in a recent e-mail:
"We do all this
serious and successful marketing for very large companies, but it’s the
puppets that always get the media’s attention. The reporters always ask,
‘But why would a company want to use a puppet character to deliver a
serious message?’ The answer, of course, is the same as why a reporter
comes to my office in the first place ... puppets attract attention and
do more than communicate messages. They make things memorable and fun.
Small Business Times had decided to put ‘Chip’ on the cover before they
even talked to me. I’m sure they thought the puppet would attract
attention."
Brown & Martin is located in Waukesha, Wisconsin. Web site:
www.bmpr.com
. For information on Dale’s keynote programs and banquet entertainment:
http://www.dale-brown.com.
# posted by Clinton Detweiler @ Thursday, June 29, 2006
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