Direct mail can be one of the most effective methods of reaching a company’s target audience(s). However, in order to be successful, a direct mail campaign must have a strong mailing list, feature attention-getting design, consist of a multi-staged campaign and include prompt follow-up. From design to copywriting to evaluating the results, B&M has the experience in developing direct mail campaigns to help our customers clearly define their direct mail goals and then meet them.
Game Piece Moves Website Traffic in the Right Direction
NCL Graphic Specialties produces more than 400 million labels/coupons a month for a variety of industries including food and bottling. NCL’s website offers a lot of information about promotional options, marketing ideas and more. As a result, the website receives a high number of visits.
NCL wants to know more about who makes up its visitor base as well as obtain new customers. With the help of B&M, the company initiated “NCL – The Right Direction Contest.” To showcase its capabilities, NCL created a complex die-cut, miniature-folded, scratch-off game card that is overwrapped in clear material. Players have an opportunity to win Garmin® Navigation Systems, Tervis® Tumblers, coffee mugs or compass key chains.
In less than two weeks, the game piece resulted in a new customer and project that more than paid for the promotion. Many website visitors are taking the time to provide NCL with company information, product needs and email addresses.
NCL is winning right along with its prospects.
Together We are Stronger
Mason Contractors Association of America (MCAA) - This series of four postcards was sent to prospective members of the MCAA to offer an incentive for joining the organization. It was one of the most successful membership promotions to date.
Platinum Direct Funding - This series of four postcards was sent to Platinum Direct Funding clients to emphasize the variety of lending options Platinum offers.