Employee Communication Programs
Many companies focus their marketing efforts on outside audiences and neglect one of the most important groups of all, their employees. Establishing a successful and consistent communication plan can impact your company in many ways such as:
- Boosting morale
- Retaining employees
- Increasing profits
- Reducing employee sick days
Employee Intranets are often good channels for communication as they allow companies to post important and relevant information that can be read when the employee has the time. This information may include health care plans, 401k plans, new company policies, newsletters, safety programs and more.
B&M recently implemented a Customer Experience program for Loftin Equipment, a distributor of commercial engines and generators. It was aimed at educating and reminding employees about the importance of creating a an exceptional experience for customers. This program was conducted online and receive very positive reviews.
Field Sales and Distributor Marketing Support
B&M is experienced in creating and producing a wide variety of distributor/dealer programs and communication vehicles on behalf of manufacturers. These include:
- Dealer Certification Programs
- Sales Incentive Programs/Contests
- Training programs (study guides, tests, videos, seminars and certification)
- Dealer Award Programs
- Product Field Manuals
- New Product Introductions
Our experience includes working with large well-established distributor/dealer organizations and grass roots programs for manufacturers that are in the process of establishing distributor/dealer networks.
Our clients benefit from our past experience because “we’ve done it before” and can help others produce effective programs while avoiding costly errors.