eNewsletters
NMDA - This eNewsletter is sent monthly to members of the
National Marine Distributors Association to inform them about important
legislation, industry trends and educational opportunities.
Platinum Direct - These two emails were sent to customers so
they could obtain logins and passwords. The eNewsletters are customized by
customer name, customer login, Dealmaker's name and email address. More than 70%
of recipients clicked to receive the password. The second email was sent
as a reminder, only to those people who did not click to get their password
initially.
Morris Midwest - This email was designed to help move some
equipment off the floor quickly. One of the machines was sold within a week.
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