Newsletters
B&M produces a variety of newsletters for our clients. Currently eight of
these publications are edited by a "puppet" or "fictional character," including
our own, award winning newsletter. Writing creative newsletters is an art form
mixing attention-getting entertainment with useful information.
Barcode Newsletter – NCL Graphic Specialties is a
44-year-old company specializing in coupon and label printing, folded products
and miniature folding. The company produces more than 200 million labels a week
for a variety of industries including food processing and bottling. The
newsletter was started in 2002 and is targeted at commercial print buyers in a
variety of industries.
Form-to-Finish – Editor Mel Metalforms
has been in existence for many years and is well-known to Metal Forms
Corporation customers and distributors. Metal
Forms manufactures forms,
screeds and stakes for the concrete construction industry. Form-to-Finish is
sent to distributors. A sister publication is aimed specifically at concrete
paving companies.
HOTStuff – This cost-effective newsletter
was created for BLUELine Equipment, a truckmount carpet cleaning and
accessories manufacturer and is sent to their distributors to keep them informed about new products,
industry trends and technical tips.
Tailored
Trends – Tailored Label Products provides custom engineered adhesive solutions
to a variety of industries. The company was seeking a way to demonstrate its
diverse products and technical capabilities in an interesting and entertaining
format. Ed Hesive knows everything there is to know about adhesives and adhesive solutions
and edits TLP's Tailored Trends, which is sent to customers, prospects and
vendors.
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