Public Relations/Marketing
 Business/Trade/Consumer Publicity
B&M offers diversified experience and well-placed contacts to help clients
obtain meaningful publicity – publicity that provides instant credibility.
From
formal press conferences to special events, we help gain maximum, positive
exposure through a variety of mediums. The result is cost-effective publicity
that can’t be matched by advertising dollars.
Community Relations
Being a good corporate citizen is essential in today’s society. Whether
you need to get to know your neighbors or address a business move that impacts
your community, B&M’s expert staff can help you communicate your
message and intent clearly and effectively.
Crisis Management
B&M helps businesses plan and prepare for possible crises as well as how
to manage crises after they have occurred.
Many companies don’t realize the importance of having a crisis plan.
Ensuring your team members are prepared – that each one knows their responsibilities,
each one knows what to do and what not to do, each one being able to act with
confidence directly affects how a crisis impacts your company or organization,
your people and your community.
Direct Mail
Direct mail can be one of the most effective methods of reaching a company’s
target audience(s). However, in order to be successful, a direct mail campaign
must have a strong mailing list, feature attention-getting design, consist
of a multi-staged campaign and include prompt follow-up. From design to copywriting
to evaluating the results, B&M has the experience in developing direct
mail campaigns to help our customers clearly define their direct mail goals
and then meet them.
Click here to view our direct mail portfolio.
Newsletters
Newsletters are unique among promotional vehicles because of their educational
slant and their regular publication. In order to combat the amount of material
people receive on a daily basis, today’s newsletters much include:
- Sophisticated, eye-catching designs.
- Very short, easy-to-read articles (a “sound
bite” approach
to story telling).
- Information that is interesting and has nothing to do with
furthering
sales.
- Relevant information about products, service, etc.
- Some form of humor (many
of our clients’ newsletters are edited
by a fictional character, like B&M’s newsletter).
B&M has developed newsletters for many companies including Kohler Engines,
Society Insurance, Milwaukee Electric Tool, Blueline Equipment and many others. We can help create the right form of newsletter for your organization,
whoever your audience is (employees, dealers, customers, or others).
Click here to view our newsletter portfolio.
Graphic Design
B&M is skilled in designing many forms of web and printed materials. From
logos to newsletters to ads, B&M will create a design that exceeds your
expectations.
Web Design
Brown and Martin specializes in custom web design. Our skilled designers can
create a masterpiece tuned to your specifications. If you are unsure about
the look you want, don’t fret. We will work with you to create something
you will be proud of.
Click here to view our web design portfolio.
Employee Communication Programs
Many companies focus their marketing efforts on outside audiences and neglect
one of the most important groups of all, their employees. Establishing a
successful and consistent employee communication plan can impact your company
in many ways such as:
- Boosting morale,
- Retaining employees,
- Increasing profits,
- Reducing employee sick days,
- And much more.
One way to do this is through employee newsletters. Here are examples of the newsletters we produce for Blackhawk Transport and Kohler Rental.
Field Sales and Marketing Support
B&M is experienced in creating and producing a wide variety of distributor/dealer
programs and communication vehicles on behalf of manufacturers. These include:
- Dealer
Certification Programs
- Newsletters
- Sales Incentive Programs/Contests
- Training programs (study guides, tests,
videos, seminars and certification)
- Dealer Award Programs
- Product Field Manuals
- New Product Introductions
Our experience includes working with large well established distributor/dealer
organizations and grass roots programs for manufacturers that are in the process
of establishing distributor/dealer networks.
Our clients benefit from our past
experience because “we’ve done
it before” and can help others produce effective programs while avoiding
costly errors.
Media Tours, News Conferences and Interviews
When done correctly, planning and executing media tours, news conferences
and interviews for the appropriate reasons with the appropriate editors
can reap
many rewards.
These marketing mediums:
- Are cost effective ways for obtaining prominent exposure of new
products in key trade publications.
- Are valuable one-on-one contact with
editors and editorial staff.
- Obtain press coverage.
- Plant ideas for future feature articles.
Contact us to find out more.
Meeting and Seminar Programs
B&M can help make your next meeting, training seminar or convention the
most memorable and most effective ever with our unique motivational keynotes,
goal-oriented seminars and specially tailored corporate presentations.
B&M is a recognized authority on the use of humor to deliver serious messages
with impact. You can rely on our proven expertise to help you have a better
meeting, special event or conference. Our remarkable “spokes dummies” help
audiences laugh, learn and remember.
For more information on our programs, call us or go to www.dale-brown.com.
Open Houses and Special Events
B&M has over 20 years of experience assisting clients with planning and
executing special events including:
- open houses,
- dealer meetings,
- golf tournaments,
- fundraisers,
- employee meetings,
- seminars
- and more.
Organizing events and ensuring their success can be tricky business, so rely
on our expertise to make sure your next event meets all of your goals.
Speech and Script Writing
Have to give an important speech to your employees? Need a script written for
a presentation at your next dealer meeting? Whatever your needs are, count
on B&M’s experienced staff of writers to help you communicate your
point clearly and concisely.
 Strategic Marketing
Even if you’re the best in your field, competition can be tough.
Charlie Chaplin once entered a Charlie Chaplin look-alike contest and came
in third.
Surviving and growing in an intense market with an increasingly global economy
requires a willingness to look at things differently and make changes at an
ever more rapid pace. Simply put, “If you keep doing things the same
way, you can’t expect different results.”
Most of B&M’s clients include us in their annual marketing planning
sessions. In these sessions, we often play the role of “coach,” advising,
pointing out options and helping bring out the best in company resources. As
coaches, we challenge clients to do things that will enhance recognition, improve
communication and increase profits.
Athletes understand the value of coaching as they pursue peak performance.
They rely on a coach to review their performance, make suggestions for improvement
and challenge them to advance. Businesses can similarly benefit from strategic
marketing and public relations “coaching.”
B&M assists manufacturers and service organizations map out plans that
identify and meet marketing and public relations challenges. Let us help you
get more ROI from your marketing and public relations budgets.
Trade Show Consulting/Promotions/Traffic Builders
B&M has helped clients such as Kohler, Master Lock,
Society Insurance, Tailored Label Products and others to be more effective at trade shows. A large portion
of budgets are allocated to trade shows, so booth space and efforts during
a trade show should reflect that.
From setting trade show objectives to designing
effective promotions to creating true traffic builders (Dale and Chip help
many companies bring prospects into
their booths), count on us to make sure your trade show dollars bring home
the optimum return on investment.
Dealer Relations/Dealer Programs
In B&M’s experience, we have found that generally, dealer incentives
are not effective because it’s difficult to push sales through dealers.
It’s much more effective to pull sales through dealers. That’s
why dealer relations and special programs are vital for companies who work
with or rely on dealer networks.
Call us today to find out why companies nationwide rely on B&M to develop,
execute and evaluate dealer programs.
Advertising
Advertising is expensive. There’s no getting around it. Whether advertising
is a small or large part of a marketing budget, we make sure our clients get
the most from their advertising investment by creating effective ads and maximizing
reach and frequency for every advertising campaign. Brown & Martin provides
advertising concept creation, copy writing and design services for its clients.
Mascot Character Development and Use
B&M has developed characters for corporations such as Kohler Engines, Harnischfeger,
Tailored Label Products and many others. B&M then helps these organizations
plan, execute and measure the results of tailored marketing programs using
their mascot. The use of characters to communicate to employees, customers,
dealer networks and others makes these audiences stand up and take notice – your
message will be remembered.
We Get Your Message Noticed! |
